Hello! I’m
Joi Foley


A non-profit BRANDING & MARKETING specialist who’s all about connecting people with CAUSES they care about, PRODUCTS they love, and EXPERIENCES they cherish.

 

  • Expertise with both traditional and digital marketing, including brand management, advertising, social media, and email
  • Proven success in increasing rate of return through social media and email marketing, and enhancing branding and messaging.
  • Committed to social justice and activism, with long history in non-profit and grassroots work

  • BRANDING & MESSAGING
  • SOCIAL MEDIA STRATEGY
  • CONTENT STRATEGY
  • INBOUND MARKETING
  • EMAIL MARKETING
  • PROJECT MANAGEMENT
  • VIDEO PRODUCTION

COMMUNICATIONS MANAGER Rockwood Leadership Institute, Oakland, CA Since 2014 

COMMUNICATIONS MANAGER Graduate Theological Union/Pacific School of Religion, Berkeley, CA 2012-2014 

Managed all traditional and digital marketing and communications for two graduate schools, which included planning and implementing strategies, writing and developing materials, and creating budgets. Oversaw a staff of four, and collaborated closely with various departments and stakeholders (admissions, academics, advancement, and more). Guided and coordinated consultants in design, copywriting, public relations, and research.

Successes include:

  • Workflow Creation: Established internal processes for managing website and social media content, sending direct mail, and project management
  • Social Media: Increased Facebook Page Likes by 48%, and Twitter followers by 42%
  • Email Marketing: Increased email open rates by 11%, and clickthrough rates by 8%
  • Inbound Marketing: Increased website visits by 22%


MARKETING STRATEGIST Atomicheart Industries, New York, NY 2009-2012

Launched own company that developed wide range of marketing projects for non-profits and small businesses, including viral videos, social media campaigns, website design and development, branding and messaging, and visual identity creation.

  • Created culturally competent digital marketing strategies for US and international clients
  • Enhanced client brand recognition by creating visual identities that included logos, websites, style guides, and print marketing materials
  • Oversaw and guided third-party vendors and consultants
  • Designed and developed bespoke responsive, accessible websites
  • Produced and directed online videos


WEB PRODUCER Point Made Films, New York, NY 2008-2009

Managed all online marketing for women-run independent documentary film company. Oversaw third-party developers and designers, and collaborated with directors, producers, and film editors.

  • Produced and edited several online videos
  • Developed content-focused social media strategies
  • Designed and developed websites and marketing materials for 5 films
  • Established social media presence, and created social media strategy for 2 films


ASSOCIATE PRODUCER EMMA Media Ltd., New York, NY & London, UK 2007-2008

Produced a nationally-televised awards show that honored those working towards more inclusive media. Planned and implemented online marketing strategies, and helped plan traditional marketing strategies. Helped establish a US-based office, including creating budgets, workflows, and policies.

  • Collaborated closely high-profile clients
  • Provided project management for both US and UK offices
  • Hired and managed crew, talent, and staff
  • Developed and directed special online video content


PROGRAM ASSISTANT Family Planning Council, Philadelphia, PA 2005-2006

Hired as an administrative assistant, and was promoted within a year to this position. Developed and designed healthcare-related marketing strategies and materials specifically targeted to underserved communities, including people of color and those who identify as LGBT. Provided administrative support to three departments simultaneously.

  • Developed and designed a city-wide anti-smoking campaign
  • Built websites, databases, and digital resources
  • Planned a bi-annual conference
  • Wrote and edited grants and proposals
  • Created project workflows and processes

Emerson College, Boston, MA

BACHELOR OF FINE ARTS
Writing, Literature, & Publishing
Minor in French

Magna Cum Laude, 2003

New York Film Academy, NY, NY

POST-SECONDARY
Filmmaking
Concentration in Directing

2007

  • PHOTOSHOP, ILLUSTRATOR, INDESIGN, DREAMWEAVER, PREMIERE, FINAL CUT PRO

  • SALESFORCE, NETSUITE

  • HOOTSUITE, BUFFER

  • MAILCHIMP, ICONTACT, VERTICAL RESPONSE, CONSTANT CONTACT

  • GOOGLE ADWORDS, FACEBOOK ADS, TWITTER ADS

  • HTML/HTML5, CSS, PHP, JAVASCRIPT

  • WORDPRESS, DRUPAL, JOOMLA

  • GOOGLE ANALYTICS

826NYC

Since 2009

  • Web Development & Maintenance
  • Retail/Customer Service

826NYC.org | SuperheroSupplies.com

Camp Reel Stories

Since 2013

  • Marketing
  • Branding
  • Web Development

CampReelStories.com

Berkeley Ballet Theatre

Since 2012

  • Marketing
  • Branding
  • Google Adwords
  • Currently redesigning website

berkeleyballet.org